/* Korean persuasion journeys: wide pauses, connected paragraphs, quiet motion. */
.service-persuasive{--sp-ink:#192842;--sp-muted:#58667a;--sp-blue:#405c91;background:#f7f8fa;color:var(--sp-ink)}
.wm-subnav-page .service-persuasive main section[id],#package.sp-package{scroll-margin-top:0}
.sp-section{padding-block:clamp(128px,13vw,190px)}
.sp-reading{width:min(760px,calc(100% - 48px));margin-inline:auto;text-align:center}
.sp-reading h2,.sp-reading h3,.sp-contact h2{font-size:clamp(34px,3.8vw,56px);line-height:1.38;font-weight:600;letter-spacing:-.055em;text-wrap:balance;margin:0}
.sp-body{font-size:19px;line-height:1.95;color:#58667a;margin:30px auto 0;word-break:keep-all;text-wrap:pretty}
.sp-body strong{color:#203555;font-weight:650}
.service-persuasive .sp-hero{padding:105px 0 112px;background:#f7f8fa}
.service-persuasive .sl-hero-copy{max-width:1040px;margin:auto;text-align:center}
.service-persuasive .sl-hero h1{font-size:clamp(38px,4.8vw,68px);line-height:1.3;letter-spacing:-.06em;text-wrap:balance}
.service-persuasive .sl-hero-copy>p:not(.sl-kicker){max-width:720px;margin-inline:auto}
.service-persuasive .sl-hero-copy>p.sp-trust{font-size:14px;color:#68758a;line-height:1.7;margin-top:24px}
.service-persuasive .sl-actions{justify-content:center}
.service-persuasive .sl-stage{width:min(1160px,100%);margin:70px auto 0;min-height:410px;border-radius:30px}
.service-persuasive .sl-campaign-cards{width:68%;padding:48px 0 66px}
.service-persuasive .sl-kicker{font-size:14px;letter-spacing:.06em;color:#5e718e}
.sp-questions{background:#e9edf2}
.sp-question-lines{margin:54px auto 42px;max-width:760px}
.sp-question-lines p{font-size:clamp(19px,2.1vw,28px);line-height:1.65;letter-spacing:-.035em;font-weight:500;color:#2b405e;margin:0;padding:23px 0;border-bottom:1px solid #b8c4d342}
.sp-question-lines p:first-child{border-top:1px solid #b8c4d342}
.sp-questions .sp-body{max-width:630px}
.sp-reason{background:#f7f8fa}
.sp-journey{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));padding:0;margin:68px auto 0;max-width:1060px;border-block:1px solid #cdd5df}
.sp-journey li{position:relative;text-align:center;padding:40px 24px}
.sp-journey li+li:before{content:'→';position:absolute;left:-12px;top:45%;font-size:25px;color:#8296b4}
.sp-journey span{display:block;font-size:15px;color:#657a99;margin-bottom:12px}
.sp-journey strong{font-size:25px;letter-spacing:-.04em;font-weight:600}
.sp-journey p{font-size:14px;color:#5e6d82;margin:17px 0 0;line-height:1.7}
.sp-reframe{font-size:clamp(23px,2.5vw,35px);line-height:1.7;letter-spacing:-.045em;text-align:center;color:#657187;margin:70px 0 0;font-weight:450}
.sp-reframe strong{color:#243f6a;font-weight:600}
.sp-message-example{display:grid;grid-template-columns:1fr 1.3fr;gap:0;max-width:1060px;margin:68px auto 0;border-radius:26px;overflow:hidden;box-shadow:0 18px 70px #18345d0b}
.sp-message-example>div{padding:48px;background:#eaedf1;display:flex;flex-direction:column;justify-content:center;min-height:245px}
.sp-message-example>div+div{background:#243b5d;color:#fff}
.sp-message-example span{font-size:14px;color:#64748a}
.sp-message-example>div+div span{color:#becee4}
.sp-message-example p{font-size:clamp(24px,2.5vw,35px);line-height:1.55;letter-spacing:-.04em;margin:24px 0 0}
.sp-solution{background:#1b2b44;color:#f7f9ff}
.sp-solution .sp-body{color:#bbc9dc}
.sp-solution-list{max-width:980px;margin:70px auto 0;border-top:1px solid #9eafc638}
.sp-solution-list article{display:grid;grid-template-columns:96px minmax(0,1fr);gap:38px;padding:50px 0;border-bottom:1px solid #9eafc638}
.sp-step{font-size:40px;line-height:1.2;letter-spacing:-.04em;color:#7893b7;font-weight:450}
.sp-solution-list h3{font-size:27px;line-height:1.5;letter-spacing:-.04em;margin:0;font-weight:550}
.sp-solution-list p{font-size:18px;line-height:1.9;color:#c0cde0;margin:20px 0 0;max-width:700px}
.sp-solution-list .sp-flow{font-size:14px;line-height:1.8;color:#9bb6dc;margin-top:24px;word-break:keep-all}
.sp-evidence{padding-top:160px;background:#f8f9fb}
.sp-proof-intro{max-width:760px}
.service-persuasive .sp-evidence .sl-proof{background:transparent;padding-block:64px 150px}
.service-persuasive .sl-proof-heading{display:none}
.service-persuasive .sl-proof-grid{margin-top:0}
.service-persuasive .sl-disclosure{margin:26px auto 0;max-width:1060px}
.service-persuasive .creative-gallery{padding-block:60px 150px}
.service-persuasive .creative-gallery .section-head{display:none}
.service-persuasive .creative-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:36px 24px}
.service-persuasive .creative-item>a{padding:22px;border-radius:18px}
.service-persuasive .creative-toolbar{justify-content:center;margin-bottom:40px}
.service-persuasive .creative-note{max-width:850px;margin:0 auto 32px;text-align:center}
.sp-process{background:#ebeff3}
.sp-process ol{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px;list-style:none;padding:0;margin:66px 0 0}
.sp-process li{border-top:1px solid #bcc8d7;padding-top:28px}
.sp-process li>span{font-size:14px;color:#627b9e}
.sp-process h3{font-size:24px;line-height:1.5;letter-spacing:-.04em;margin:22px 0 0;font-weight:550}
.sp-process p{font-size:17px;line-height:1.9;color:#58687e;margin:18px 0 0}
.service-persuasive .sl-faq{background:#f7f8fa;padding-block:150px}
.service-persuasive .sl-faq h2{font-size:42px;line-height:1.4}
.service-persuasive .sl-faq summary{padding-block:28px}
.service-persuasive .sp-contact{padding-block:155px;text-align:center}
.service-persuasive .sp-contact h2{max-width:1100px;margin:auto}
.service-persuasive .sp-contact p{max-width:690px;margin-inline:auto}
.sp-package{background:#f2f4f7;color:#1c2c45;word-break:keep-all;overflow:clip;scroll-margin-top:96px}
.sp-package-hero{padding:145px 0 0;background:#e9edf2}
.sp-package-hero .sp-reading{width:min(930px,calc(100% - 48px))}
.sp-package-label{font-size:15px;letter-spacing:.05em;color:#647997;margin:0 0 26px}
.sp-package h2 em{font-style:normal;color:#526c92}
.sp-package-hero .sp-body{max-width:730px}
.sp-package-art{display:block;width:min(1440px,100%);height:auto;margin:64px auto 0;mix-blend-mode:normal}
.sp-mobile-break{display:none}
.sp-package-story{padding-top:125px}
.sp-package-story .sp-reading>h3{font-size:clamp(28px,3.2vw,44px)}
.sp-package-path{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:#bcc9da;border:1px solid #bcc9da;border-radius:24px;overflow:hidden;margin-top:75px}
.sp-package-path article{background:#f4f6f9;padding:40px 32px;display:flex;flex-direction:column;position:relative}
.sp-package-path article>span{font-size:14px;color:#627b9e}
.sp-package-path h3{font-size:27px;line-height:1.5;font-weight:600;letter-spacing:-.04em;margin:28px 0 0}
.sp-package-path p{font-size:17px;line-height:1.9;color:#58687e;margin:18px 0 26px}
.sp-package-path a{display:flex;align-items:center;gap:16px;min-height:44px;width:fit-content;margin-top:auto;font-size:14px;color:#35547d;text-underline-offset:5px}
.sp-package-path a:hover{text-decoration:underline}
.sp-package-close{margin-top:105px}
.sp-package-terms{color:#64738a;font-size:14px;line-height:1.85;max-width:650px;margin:28px auto 0}
.sp-package-close .button{margin-top:34px}
.sp-package a:focus-visible{outline:3px solid #5778ba;outline-offset:5px}
@media(max-width:1000px){.sp-process ol{gap:28px}.service-persuasive .creative-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.sp-message-example>div{padding:32px}.sp-package-path article{padding:32px 23px}.sp-package-path h3{font-size:23px}}
@media(max-width:700px){
  .sp-section{padding-block:105px}.sp-reading{width:calc(100% - 40px)}.sp-reading h2,.sp-reading h3{font-size:32px;line-height:1.4}.sp-body{font-size:17px;line-height:1.9;margin-top:25px}
  .service-persuasive .sp-hero{padding:66px 0 80px}.service-persuasive .sl-hero h1{font-size:clamp(30px,7.6vw,44px);line-height:1.4}.service-persuasive .sl-hero-copy>p:not(.sl-kicker){font-size:17px}.service-persuasive .sl-hero-copy>.sp-trust{font-size:13px;margin-top:22px}.service-persuasive .sl-stage{margin-top:45px;min-height:340px;border-radius:20px}.service-persuasive .sl-campaign-cards{width:100%;padding:32px 23px 35px}.service-persuasive .sl-creative-stage{min-height:0}
  .sp-question-lines{margin:38px 0 30px}.sp-question-lines p{font-size:19px;padding:22px 0}.sp-journey{grid-template-columns:1fr;margin-top:42px}.sp-journey li{padding:28px 20px}.sp-journey li+li{border-top:1px solid #cdd5df}.sp-journey li+li:before{content:none}.sp-journey span{margin-bottom:6px}.sp-journey strong{font-size:23px}.sp-journey p{margin-top:10px}.sp-reframe{font-size:23px;line-height:1.75;margin-top:44px}
  .sp-message-example{grid-template-columns:1fr;margin-top:42px;border-radius:20px}.sp-message-example>div{min-height:175px;padding:30px}.sp-message-example p{font-size:26px;margin-top:18px}.sp-message-example span{font-size:13px}
  .sp-solution-list{margin-top:45px}.sp-solution-list article{grid-template-columns:1fr;gap:18px;padding-block:35px}.sp-step{font-size:26px}.sp-solution-list h3{font-size:23px}.sp-solution-list p{font-size:17px;margin-top:16px}.sp-solution-list .sp-flow{font-size:13px;margin-top:19px}
  .sp-evidence{padding-top:105px}.service-persuasive .sp-evidence .sl-proof{padding-block:44px 95px}.service-persuasive .creative-gallery{padding-block:42px 95px}.service-persuasive .creative-grid{gap:28px 16px}.service-persuasive .creative-item>a{padding:14px}.service-persuasive .creative-toolbar{margin-bottom:26px}.sp-process ol{grid-template-columns:1fr;gap:34px;margin-top:44px}.sp-process li{padding-top:24px}.sp-process h3{font-size:23px;margin-top:16px}.sp-process p{margin-top:14px}
  .service-persuasive .sl-faq{padding-block:100px}.service-persuasive .sl-faq h2{font-size:32px}.service-persuasive .sp-contact{padding-block:110px}.sp-contact h2{font-size:30px;line-height:1.5}
  .sp-package-hero{padding-top:100px}.sp-package-hero .sp-reading{width:calc(100% - 40px)}.sp-package-label{font-size:13px;margin-bottom:22px}.sp-package-art{width:100%;max-width:100%;margin:48px auto 0}.sp-mobile-break{display:block}.sp-package-story{padding-top:95px}.sp-package-story .sp-reading>h3{font-size:28px}.sp-package-path{grid-template-columns:1fr;margin-top:45px;border-radius:20px}.sp-package-path article{padding:30px}.sp-package-path h3{font-size:24px;margin-top:15px}.sp-package-path p{margin-top:14px}.sp-package-close{margin-top:75px}.sp-package-terms{font-size:13px;margin-top:25px}
}
@media(max-width:480px){.service-persuasive .creative-grid{grid-template-columns:1fr}.service-persuasive .creative-item>a{padding:25px}}
@media(max-width:700px){.service-persuasive .sl-hero-copy>p.sp-trust{font-size:13px;line-height:1.8}}
@media(prefers-reduced-motion:reduce){.sp-package *,.service-persuasive *{scroll-behavior:auto!important;animation:none!important;transition:none!important}}

/* Match the website service's generous, centered sales narrative. */
.sp-section{padding-block:clamp(180px,16vw,240px)}
.sp-reading{width:min(760px,calc(100% - 48px))}
.sp-reading h2,.sp-reading h3{font-size:clamp(36px,3.8vw,56px);line-height:1.4}
.sp-body{font-size:20px;line-height:1.95}
.service-persuasive .sp-hero{padding-block:140px 150px}
.service-persuasive .sp-hero h1{max-width:1160px;margin-inline:auto}
.service-persuasive .sl-hero-copy>p.sp-trust{font-size:16px;max-width:720px}
.sp-questions{background:#eff2f6}
.sp-question-lines{margin-block:58px 46px}
.sp-question-lines p{padding-block:29px}
.sp-solution-list{margin-top:100px}
.sp-solution-list article{padding-block:65px}
.sp-solution-list h3{font-size:29px}
.sp-solution-list .sp-scope-question{border:0;margin:28px 0 0;padding:0}
.sp-solution-list .sp-scope-question p{color:#e1eafa;font-size:22px;line-height:1.7;margin:0;letter-spacing:-.035em}
.sp-solution-list .sp-scope-question+p{margin-top:20px}
.sp-evidence{padding-top:220px}
.service-persuasive .sp-evidence .sl-proof{padding-bottom:0}
.service-persuasive .sp-evidence .creative-gallery{padding-bottom:0}
.sp-proof-after{padding-block:70px 220px}
.sp-proof-after .sp-body{margin-top:0}
.sp-actual-example{display:grid;grid-template-columns:minmax(240px,320px) minmax(0,1fr);gap:70px;align-items:center;max-width:930px;margin:90px auto 0;padding:40px;background:#fff;border:1px solid #e0e5ed;border-radius:28px;box-shadow:0 30px 80px #182b4609}
.sp-actual-example>a{position:relative;display:block;border-radius:14px;overflow:hidden;background:#151b25;box-shadow:0 18px 35px #162b5424}
.sp-actual-example img{display:block;width:100%;height:auto;aspect-ratio:9/16;object-fit:cover;transition:transform .85s cubic-bezier(.2,.65,.25,1)}
.sp-actual-example>a:hover img{transform:scale(1.025)}
.sp-actual-example>a:focus-visible{outline:3px solid #2766f8;outline-offset:7px}
.sp-example-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);display:grid;place-items:center;width:64px;height:64px;border:1px solid #ffffff80;border-radius:50%;color:#fff;background:#14243cbf;font-size:21px;padding-left:3px}
.sp-actual-example figcaption{min-width:0;text-align:left}
.sp-actual-example .sp-example-quote{font-size:44px;line-height:1.3;letter-spacing:-.055em;font-weight:600;color:#1e3456;margin:0 0 26px}
.sp-actual-example figcaption>p:not(.sp-example-quote){font-size:23px;line-height:1.8;word-break:keep-all;color:#52617a;margin:0 0 28px}
.sp-actual-example figcaption>a{display:inline-flex;align-items:center;gap:14px;min-height:44px;font-size:16px;color:#244d89;text-decoration:underline;text-underline-offset:6px}
.sp-actual-example small{display:block;margin-top:24px;font-size:13px;line-height:1.8;color:#66748a}
.sp-package-hero{padding-top:220px}
.sp-package-story{background:#f2f4f7}
.sp-package-reason{background:#1b2b44;color:#fff}
.sp-package-reason .sp-body{color:#c2cde0}
.sp-package-reason .sp-reframe{padding-inline:24px;color:#bbc9df;margin-bottom:0}
.sp-package-reason .sp-reframe strong{color:#fff}
.sp-package-scope{background:#fff}
.sp-package-path{margin-top:85px}
.sp-package-proof{margin-top:120px}
.sp-package-proof h3{font-size:36px}
.sp-package-final{background:#e9eef5}
.sp-package-final .button{margin-top:36px}
.sp-package-terms{font-size:16px;line-height:1.9}
@media(max-width:1000px){.sp-actual-example{gap:40px}.sp-actual-example .sp-example-quote{font-size:36px}}
@media(max-width:700px){
 .sp-section{padding-block:144px}.sp-reading{width:calc(100% - 40px)}
 .sp-reading h2,.sp-reading h3{font-size:32px;line-height:1.45}.sp-body{font-size:17px;line-height:1.95}
 .service-persuasive .sp-hero{padding-block:88px 110px}.service-persuasive .sl-hero-copy>p.sp-trust{font-size:14px}
 .sp-question-lines{margin-block:42px 34px}.sp-question-lines p{font-size:20px;padding-block:25px}
 .sp-solution-list{margin-top:64px}.sp-solution-list article{padding-block:44px}.sp-solution-list h3{font-size:24px}
 .sp-solution-list .sp-scope-question{margin-top:24px}.sp-solution-list .sp-scope-question p{font-size:19px}
 .sp-evidence{padding-top:144px}.sp-proof-after{padding-block:50px 144px}
 .sp-actual-example{grid-template-columns:1fr;gap:32px;padding:26px 24px;margin-top:55px;border-radius:22px}
 .sp-actual-example>a{width:min(230px,100%);margin:auto}.sp-actual-example figcaption{text-align:center}
 .sp-actual-example .sp-example-quote{font-size:32px;margin-bottom:18px}
 .sp-actual-example figcaption>p:not(.sp-example-quote){font-size:19px;margin-bottom:18px}
 .sp-actual-example small{font-size:12px;margin-top:18px}
 .sp-package-hero{padding-top:144px}.sp-package-path{margin-top:54px}.sp-package-proof{margin-top:80px}
 .sp-package-proof h3{font-size:28px}.sp-package-terms{font-size:15px}.sp-package-final .button{margin-top:28px}
}